Monster Cable and Beats Electronics
have come a long way since their first headphone “Studio” was released
back in 2008. Over the next succeeding years, the partnership has
garnered success through artists/athletes’ inspired and endorsed
earphones, cans and loudspeakers which mostly appealed to teens and the
young at heart.
In addition to audio peripherals, the integration of their audio
technology to devices such as smartphones (HTC), computers (HP) and more
surprisingly on cars (as seen on CES 2012) solidified their place in
the audio equipment industry. But in-spite of their success, Monster and
Beats Electronics decided not to renew their 5 year contract and part
ways later this year because of financial reasons.
What the future holds for these two companies is still uncertain. But
what is certain is that Monster will still have their own product line
as they have even before their partnership with Beats Electronics.
As for Beats, I don’t think that it will be the end of them. Because
of its popularity and endorsements, I see them partnering with another
well-known audio manufacturer or making a name for themselves by being a
stand-alone company. Either way I think that these two companies, along
with other giants, will slug it out to provide us with note-worthy
headphones in the future.
