The race to be the best processor out there proves to be too much to
handle for the company behind OMAP (Open Multimedia Applications
Platform) System-on-Chips as they bid farewell to the mobile industry
and to focus their attention to “a broader market”.
In line with this, Texas Instruments will be abandoning their OMAP lineup which serves as an engine for the likes of Samsung Galaxy Nexus, BlackBerry PlayBook and Amazon Kindle Fire and will shift to the industrial market which hopefully brings them a more lucrative business.
One of the reasons why device manufacturers chose other chips instead
of TI’s OMAP lineup is because of the SoC’s lack of built-in modem
which adds to a device’s cost of production which then leads to a
pricier device. Because of this, Texas Instruments had a tough time
competing with other chip manufacturers like Qualcomm who caters to the
majority of device manufacturers and the growing popularity of MediaTek
for cheap devices. In addition, device manufacturers like Apple and
Samsung also fashions their own chips for their devices with the latter
even distributing their chips to be used by other companies.
Things are out of shape for the TI right now and to make things worse
investors are losing their trust on the company which reflects on its
decreasing shares. Can the Texas Instrument smoothly transition from one
side of the world to the other? Your guess is as good as ours.
Source: reuters
