Progress in the industry is often made one step at a time. Little by little. Very rarely do we see a company make significant move forward, bringing radical changes, with only a single product. Take for example, RIM, which has been very consistent with updating its BlackBerry OS, adding a new feature here and there, changing the appearance of a few icons, implementing a new browser... but when you look at the whole picture, BlackBerry is still the same, old and tired OS we've been treated to so many times. And one would think that given RIM's disadvantageous position, it'll be quick to innovate its mobile platform more seriously. Obviously, this isn't as simple as it sounds.
South of the border though, Google has recently shown how the big boys should play. With Android's market share constantly expanding, and no real competition save for the iPhone, which is very stable, but doesn't grow as fast, one would think that Google doesn't have too many reasons to worry about its influence on the mobile sector, so why should it rush to innovate? Well, think again, as the Mountain View company recently undertook a complete redesign of its platform. A bit risky, you say? Probably quite a few analysts have quoted the “if it ain't broke, don't fix it” saying, but you know what? In our opinion, Ice Cream Sandwich is probably the best thing that has ever happened to Android.
In our Samsung Galaxy Nexus Review, we praised the phone for being extremely capable and pleasant to use. However, we wouldn't have given the Nexus such a high rating, if it wasn't for Android 4.0 ICS. This new software managed to get us really excited, and now we're simply looking forward to having ICS on more and more handsets. However, until these start popping up on the shelves (hopefully sooner rather than later), we wanted to take our time to sit down and write a few words to describe our feelings about the new mobile OS by Google.
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