Both Smart Communications and Globe Telecom are holding a launch party for the iPhone 4S tonight. Globe with hold their event at Ayala Museum while Smart rented out the Rockwell area.
As a newcomer in the iPhone market, Smart is aggressive with the launch event so it’s hosting a huge party at the Power Plant Mall — some high-profile DJs, free movie and a brand new car (not sure if it’s a Mini Cooper or a Subaru Imprezza) will be given away to a lucky iPhone 4S subscriber.
Globe, on the other hand, will also be hosting an iPhone 4S launch at the Ayala Museum tonight starting 8PM with Kaskade in the DJ’s booth.
Of course, invited celebrities will also be there to keep people on their toes.
So far, the battlefront is now raging over at Twitter with both telcos drumming up excitement towards the launch event.
I just hope the processing and releasing of the units will be smooth and quick. Otherwise all these Twitter hashtags will fire back and become a nightmare.
The bigger question is — will all the socia media hype translate actually to offline conversions, line activation and ROI?
Let’s bring in the votes — Where are you camping out tonight?
P.S. Before you run and camp out, go check our iPhone 4S Review first.
