Not even on sale yet, the Nokia PureView 808 is already making a name
for itself in the mobile industry with its humongous sensor and its
41MP resolution. Since it was announced back in January at the Mobile
World Congress (MWC) many questions have been raised regarding the
phone’s camera. Even after bagging the MWC’s Best New Mobile Handset,
skeptics and their doubts were still not laid to rest.
In a recent event held at Cape Town South Africa, the handset, or
should I say the technology behind it, was awarded the highly-coveted
Best Imaging Innovation by the Technical Image Press Association (TIPA).
Nokia PureView Technology, according to the TIPA’s spokesperson, won
the prestigious award because it addressed the main downfall of camera
phones which is the quality of the images when in zoom. This is how he
and the rest of the organization felt about the Nokia PureView 808:
“In the 808 PureView incarnation we appreciated the extra-large
sensor – by camera phone standards (1/1.2 inch) – with the huge 41MP
resolution and the ingenious way this resolution is exploited (by
oversampling) to supply lossless zooming. In this way Nokia has overcome
one of the main drawbacks of camera phones, i.e. unsatisfactory
performance with zoom.”
This prestigious award not only solidifies the smartphone’s place as
the phone to beat in terms of its camera, it will also allow the phone
to walk tall with the blue TIPA logo which can only be carried around by
imaging products worthy of winning the recognition. Sure there will
always be skeptics, especially those who thinks that besides its camera,
the phone is relatively useless because of the fact that it runs on
Symbian OS. But passionate Nokia-Symbian users think that it’s not going
to be a deal-breaker as they’d rather have the upcoming flagship device
run on Symbian than Windows Phone. What’s your take on this?
