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ASUS delivers “Happiness” experience to customers with latest notebooks

Aside from the unveiling of the Zenbook Prime, ASUS communicated to the press its commitment to deliver a whole new user experience with its upcoming notebooks. These new notebooks, including the Zenbook Prime, will be focusing on aesthetic Beauty, Sound, Touch and Cloud service, all part of the core element of ASUS design thinking DNA in delivering customers’ happiness.
asus happiness
ASUS Country Manager Mr. George Su and Marketing Manager Mrs. Jamie Zaldivar showed us what this new “Happiness” experience is all about brought by the entire new line of X, K, N, G Series notebooks, as well as the Zenbook Prime.


ASUS delivers incredible beauty through its designs. “Premium Perception” is the core design concept of ASUS notebooks this year.  Each notebook is developed with two goals  in mind and that is to be unique and elegant.  Only through closer inspection would users be captivated by the attention to detail penned by ASUS designers.

ASUS recognizes the importance audio plays in consumers’ daily lives and have taken steps to ensure all ASUS notebooks feature the ASUS proprietary SonicMaster sound technology which was co- developed with B&O ICEpower. SonicMaster technology brings notebook audio to life, with a combination of fine-tuned software along with superior speakers and oversized resonance chambers. SonicMaster delivers a crystal-clear, yet deep with a richness of bass sound playing across a wider range to ensure the purest audio from a portable PC.


For better user experience of notebook input interface, ASUS enlarge the touchpad and provide more smooth multi-gesture when scroll, swipe, rotate, zoom in & out. More gesture functions are available with this new touchpad solution created by ASUS Magic Touch team.
IOIC (Instant On, Instant Connect)
asus ioic
ASUS provide the best instant on, instant connect solution through 2 seconds resume and up to 2 weeks standby time. ASUS will provide Instant Connect Link (IC link). It is a solution which includes an app and a cable to share the internet from your smartphone instantaneously.


ASUS cloud service will provide the most convenient cloud service for customers, easily storing, sharing, and syncing up all the data. With the MyBitCast App, users can quickly sync the notes, photos and audio recording data to various devices at once.

ASUS’ upcoming laptops will also feature the ASUS SuperBatt technology that extends the overall lifespan of the battery by three times than the regular batteries. All of these features go to show that ASUS would never compromise when it comes to fulfilling customers’ happiness, and it remains their top priority.
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