Aside from the unveiling of the Zenbook Prime,
ASUS communicated to the press its commitment to deliver a whole new
user experience with its upcoming notebooks. These new notebooks,
including the Zenbook Prime, will be focusing on aesthetic Beauty,
Sound, Touch and Cloud service, all part of the core element of ASUS
design thinking DNA in delivering customers’ happiness.
ASUS Country Manager Mr. George Su and Marketing Manager Mrs. Jamie
Zaldivar showed us what this new “Happiness” experience is all about
brought by the entire new line of X, K, N, G Series notebooks, as well
as the Zenbook Prime.
Beauty
ASUS delivers incredible beauty through its designs. “Premium
Perception” is the core design concept of ASUS notebooks this year.
Each notebook is developed with two goals in mind and that is to be
unique and elegant. Only through closer inspection would users be
captivated by the attention to detail penned by ASUS designers.
Sound
ASUS recognizes the importance audio plays in consumers’ daily lives
and have taken steps to ensure all ASUS notebooks feature the ASUS
proprietary SonicMaster sound technology which was co- developed with
B&O ICEpower. SonicMaster technology brings notebook audio to life,
with a combination of fine-tuned software along with superior speakers
and oversized resonance chambers. SonicMaster delivers a crystal-clear,
yet deep with a richness of bass sound playing across a wider range to
ensure the purest audio from a portable PC.
Touch
For better user experience of notebook input interface, ASUS enlarge
the touchpad and provide more smooth multi-gesture when scroll, swipe,
rotate, zoom in & out. More gesture functions are available with
this new touchpad solution created by ASUS Magic Touch team.
IOIC (Instant On, Instant Connect)
ASUS provide the best instant on, instant connect solution through 2
seconds resume and up to 2 weeks standby time. ASUS will provide Instant
Connect Link (IC link). It is a solution which includes an app and a
cable to share the internet from your smartphone instantaneously.
Cloud
ASUS cloud service will provide the most convenient cloud service for
customers, easily storing, sharing, and syncing up all the data. With
the MyBitCast App, users can quickly sync the notes, photos and audio
recording data to various devices at once.
ASUS’ upcoming laptops will also feature the ASUS SuperBatt
technology that extends the overall lifespan of the battery by three
times than the regular batteries. All of these features go to show that
ASUS would never compromise when it comes to fulfilling customers’
happiness, and it remains their top priority.
